Your phone should be ringing. We make that happen.
We run Google Ads for tradies and service businesses that put you in front of the right customer at the right moment — when they're searching, ready to hire, and have their wallet out.
- High-intent leads — people ready to book, not price shop
- Custom landing pages included — built to convert clicks into calls
- Every lead tracked — calls, forms, messages, booked jobs
- No lock-in contracts — stay because it works
Your business at the top of Google
When someone in your area searches for your service, your ad shows up first — with a landing page built to turn that click into a booked job.
How we get you consistent leads
No guesswork. A proven 4-step system that's generated $15M+ in jobs for service businesses across Australia.
Diagnose & Forecast
We analyse your trade, location, competitors and search volume to map out exactly how many leads you can capture each month — and at what cost. Real data, not promises.
Build High-Converting Pages
We build service-specific landing pages that match your ad headline, load fast on mobile, and are designed to convert clicks into calls. Every trust signal, CTA, and word is deliberate.
Launch Targeted Campaigns
Tight keyword targeting, aggressive negative lists and conversion-tested ad copy. We only show for searches that matter — people in your area, searching for your service, ready to hire now.
Instant Alerts & Automated Follow-Up
The moment a lead comes in, you get an instant SMS and email alert so you can call them while they're still on their phone. We also automatically SMS the lead to keep them warm — confirming their enquiry and setting expectations so they don't go cold before you call.
Your Own CRM & AI Follow-Up System
Every lead lands in your own custom CRM dashboard. Track every enquiry, call recording, follow-up and pipeline stage in real time. Our AI tools handle automated SMS, email and call follow-up sequences so no lead goes cold — and you get full visibility into what's happening with every single enquiry.
Optimise for Closed Jobs & Scale
We use your quoted vs sold data to identify which leads are converting into revenue — and feed that signal back into Google so it finds more of the right people. Kill waste, scale winners, and watch your cost per closed job improve month after month.
Stop chasing work. Start choosing your jobs.
We only take one business per trade per area. Check if yours is still available.
Check Availability in Your AreaWe've done this for 150+ businesses. Here's what makes us different.
🎯 Built for Tradies
We've run Google Ads for plumbers, electricians, builders, concreters, tilers, roofers, cleaners and more. We know what works for your trade — and what wastes your money.
📞 Instant Lead Alerts
The second a lead comes in, you get an SMS and email. We also auto-SMS your prospect so they stay warm before you call. Speed to lead wins the job.
🤖 AI Follow-Up Built In
Automated SMS, email and call sequences follow up every lead for you. No manual chasing, no leads going cold overnight. The system works while you're on the tools.
💻 Your Own CRM Dashboard
Every lead tracked in your own CRM. See calls, recordings, pipeline stages, quotes and closed jobs in real time. Full visibility, always.
📊 Optimised for Closed Jobs
You log which leads were quoted and which were won. That data feeds back into Google so we're optimising for revenue — not just form fills.
📋 Landing Pages Included
Dedicated landing pages for each service built to convert clicks into calls. Not your homepage — a purpose-built page that does one job.
👥 You Work With the Founders
Kirk and Sam manage your account personally. No junior account managers, no offshore teams, no handoffs. Direct access, always.
🔓 No Lock-In Contracts
Month to month. No 6 or 12-month lock-ins. We keep clients because the results speak for themselves — not because they're trapped.
Real clients. Real results.
Hear directly from a tradie who's been through exactly where you are now.
Liam — LS Fencing · Client Testimonial
Real tradies. Real results.
These aren't made up. These are real business owners who were exactly where you are now.
Every call is from someone ready to book. Went from 2-3 average leads a week to 15+ quality calls. I actually get to pick the jobs I want now.
First week we booked a $12K driveway job. Didn't think Google Ads could work for a small concreting crew. Paid for itself in the first week and hasn't stopped since.
They built a page just for bathroom renos. Booked more high-paying work in three months than I did all of last year. $28K job locked in by week 3.
Finally an agency that actually explains what they're doing. I know exactly what I'm paying for and what it's generating every month. Couldn't be happier.
We'd burned $4K with another agency and got nothing. TAA got us 11 booked jobs in the first month. These guys actually know what they're doing.
I used to get tyre kickers all day. Now every person who calls has already seen my landing page and knows what I charge. Quality is completely different.
Went from scraping for work to fully booked three weeks out within 60 days. The landing pages they build are incredible — they clearly know the tradie market.
Other agencies report clicks and impressions. TAA reports on calls and booked jobs. That's all I care about and they deliver it every single month.
Trusted by the best
We've generated $15M+ for service businesses. We know what works.
We're Kirk, Sam and Daniel — and between Kirk and Sam there's over 18 years of hands-on Google Ads experience. We've managed campaigns for plumbers, electricians, builders, concreters, roofers, painters, HVAC businesses and dozens more trades across Australia.
We built The Agency Alternative because we kept seeing tradies burned by agencies that run generic campaigns, ignore tracking, and disappear when results don't come. Every account we manage is handled by us personally. No juniors. No outsourcing. No excuses.
If we don't think we can get you results, we'll tell you upfront. We'd rather say no than take your money and underdeliver.
Let's see how many jobs we can get you
Tell us about your business and we'll show you the exact lead volume available in your area, your expected cost per lead, and whether your suburb is still available.
- Free lead forecast — no obligation
- No lock-in contracts — ever
- Custom landing pages included
- Managed by the founders — not outsourced