Your ads are spending. But are they actually making you money?
We manage Google Ads for ecommerce brands who care about ROAS, revenue and profit — not vanity clicks. If your account isn't performing, we'll show you exactly why and fix it.
- Search, Shopping and Performance Max — all managed
- Conversion tracking fixed and verified before we touch your budget
- Profit-focused — we factor in margins, not just top-line ROAS
- No lock-in contracts — stay because revenue is growing
We get you in front of buyers at every stage of their journey
From the moment someone searches for your product to the moment they're ready to buy — we make sure your brand is showing up profitably across Search, Shopping, Performance Max and remarketing. More touchpoints, better targeting, higher return.
- Top of Google Search — capture high-intent buyers
- Google Shopping — show your product with price and image
- Remarketing — stay in front of visitors until they convert
- All tracked, measured and optimised for profit
Most ecom accounts are leaving revenue on the table
You're spending on ads. They're getting clicks. But clicks don't equal profit. Here's where most accounts silently bleed money — and what we do about it.
🔥 Wasted Spend
Poor negative keyword lists and over-broad match settings burn 20–40% of budget on searches that will never convert. We audit and fix this on day one.
🛍 Wrong Products Promoted
Most campaigns push traffic to low-margin or low-converting SKUs. We identify your most profitable products and concentrate budget where it actually generates revenue.
📊 Broken Tracking
Duplicate or misconfigured conversion tracking means Google is optimising for the wrong signal. We fix tracking before touching anything else.
How we scale your ecom revenue
A proven process built on data, structure and relentless optimisation — not guesswork.
Audit, Fix & Forecast
Before we spend a cent of your budget, we audit your account, tracking setup and product feed. We find exactly where money is leaking and what's fixable — then show you a realistic revenue forecast.
Website & Product Page CRO Audit
Getting traffic to your site is only half the job. Before we scale spend, we audit your landing pages, product pages, checkout flow and site speed. If your pages aren't converting, more traffic just means more wasted money. We identify exactly what's killing conversions and what to fix first.
Full-Funnel Campaign Architecture
We structure campaigns in clearly defined layers — top of funnel for awareness and new customer acquisition, middle of funnel for consideration and engagement, and bottom of funnel for conversion and retargeting. Each layer has its own KPIs, budgets and targets so we can track new customer ROAS, retargeting ROAS and blended ROAS independently. No more guessing which part of your account is actually working.
Cross-Platform Alignment
If you're running Meta Ads, TikTok, email or any other paid channels alongside Google, we work with you to ensure complete alignment across all platforms. Consistent messaging, coordinated audience targeting, shared retargeting pools and unified reporting so your entire paid ecosystem works as one system — not a collection of siloed campaigns pulling in different directions.
Launch & Test
Controlled launch with clear KPIs set before we go live. We know what good looks like before we start. Structured split tests on products, audiences and creatives to find what converts fastest.
Scale Profitably
Once we know what converts, we scale it. Budget moves toward your highest-margin, highest-converting products. We kill waste, scale winners, and report on revenue and profit contribution — not just ROAS.
Stop guessing. Start growing profitably.
We'll audit your account for free and show you exactly where the growth opportunity is.
Get a Free Google Ads AuditWhy ecom brands choose us for Google Ads
📊 Tracking Fixed First
We verify conversion tracking before touching your campaigns. No clean data, no decisions. Ever.
🛍 Shopping & PMax Specialists
We run the full Google Ads ecosystem for ecom. Search, Shopping and Performance Max working together the way they should.
💰 Profit-Focused, Not Just ROAS
We factor in your margins and COGS. A high ROAS on a low-margin product is still a loss. We optimise for what actually puts money in your pocket.
🎯 Full-Funnel Structure
Top, middle and bottom of funnel campaigns built separately so we can track new customer ROAS, retargeting ROAS and blended ROAS independently. No more guessing what's working.
🔗 Cross-Platform Alignment
Running Meta, TikTok or email alongside Google? We align your entire paid ecosystem so every channel works together — consistent messaging, shared audiences, lower acquisition costs.
🔍 Website & CRO Audit Included
We audit your product pages, landing pages and checkout before scaling spend. More traffic to a broken page just means more wasted budget.
👥 Work With the Founders
Kirk manages ecom accounts personally. Not handed to a junior. Direct access, always.
🔓 No Lock-In Contracts
Month to month. Stay because your revenue is growing — not because you're locked in.
Real clients. Real results.
Hear directly from a business owner who's seen exactly what the right Google Ads strategy can do.
Liam — LS Fencing · Client Testimonial
Real ecom brands. Real results.
These are real results from brand owners who were frustrated with their ad spend — before we took over.
They completely turned around our account. Went from barely breaking even to a 5x return within two months. The tracking fixes alone saved us thousands in wasted spend.
Our ROAS went from 1.9 to 4.7 in 90 days. They restructured everything, fixed duplicate tracking we didn't even know we had, and shifted budget to our best-selling products.
I was sceptical because we'd been burnt before. But they showed us a detailed account audit before we signed anything. Transparency from day one — and results to match.
We were spending $8K/month with a 1.8x ROAS and thought that was normal. TAA got us to 5.2x in 60 days and added $31K in monthly revenue.
Every other agency talked about clicks and impressions. These guys talked about margin and profit from the first call. That's how I knew they actually understood ecom.
The Shopping campaign restructure alone cut our wasted spend by 38% and increased revenue. We were promoting our lowest-margin products before — we didn't even know.
Monthly reports that actually make sense. I know exactly which campaigns are profitable and which aren't. Haven't had that clarity with any other agency.
We'd tried three agencies before. None of them fixed our tracking issues or spoke about profit. TAA fixed both in the first week and revenue followed.
Trusted by ecommerce brands across Australia
We've scaled ecom brands to profitable growth.
We're Kirk, Sam and Daniel — and between Kirk and Sam there's over 18 years of hands-on Google Ads experience across ecommerce, service businesses and lead generation. We've managed Search, Shopping and Performance Max campaigns for Australian ecom brands across skincare, supplements, homewares, fashion, pet supplies and more.
We built The Agency Alternative because we kept seeing ecom brands get burned by agencies that chased high ROAS numbers without ever thinking about margin or profitability. Every account we manage is handled by us personally. No juniors. No offshore teams.
If we don't think we can improve your account, we'll tell you upfront. We'd rather say no than waste your money.
Let's see what your Google Ads account is actually worth
We'll audit your account for free — show you exactly where you're losing money, where the growth opportunities are, and what a realistic ROAS improvement looks like.
- Free account audit — no obligation
- No lock-in contracts — ever
- Profit-focused, not just ROAS
- Managed by the founders — not outsourced