$15M+ generated.
Here's how we did it.
Real results from real businesses across Australia. Service businesses, ecommerce brands, tradies, real estate agencies and more — all scaled with the same relentless focus on revenue, not vanity metrics.
Work With Us
Trusted by businesses across Australia
Tradies and service businesses booked out in weeks
High-intent search campaigns that put service businesses in front of people actively searching for their trade — and turn clicks into booked jobs.
Plumber goes from 3 leads/week to 18+ booked jobs in 45 days
Dave's one-man plumbing business in Brisbane was surviving on word of mouth. When referrals dried up, he was quoting $4,000/month in jobs. We launched a tight Google Ads campaign targeting emergency and hot water searches in his area, built a dedicated landing page, and had his phone ringing within 72 hours of launch.
Every call is from someone ready to book. I went from scraping for work to turning away jobs I didn't want. I wish I'd done this two years ago.
Concreter scales to $80K/month in booked work
Shaun was running a two-truck concreting crew in Perth with inconsistent lead flow. He'd tried Google Ads himself and burned $2,400 with nothing to show. We rebuilt from scratch — tight keyword targeting, dedicated driveway and slab pages, and conversion tracking down to the call.
First week we booked a $12K driveway. Paid for itself instantly and hasn't stopped since.
Tiler books $28K job in week 3, fully booked within 60 days
Aaron specialised in high-end bathroom renovations on the Gold Coast but was getting buried by cheaper competitors. We built a landing page specifically for bathroom tiling, used targeted ad copy to pre-qualify on price, and ran ads exclusively in suburbs with higher household incomes.
I'm booked more high-paying work in 3 months than I did all of last year. Quality is completely different.
Electrician cuts CPL by 61% and doubles booked jobs
Mark had been with a large agency paying $2,500/month in management fees and getting 4-5 leads per month at $110 each. We took over, restructured the campaign around his most profitable services — switchboard upgrades and safety inspections — and rebuilt his landing page from scratch.
Finally an agency that explains what they're doing. I know exactly what I'm paying for every month.
Ecom brands scaled to profitable revenue
Full-funnel Search, Shopping and Performance Max campaigns built around margin, not just ROAS — with tracking fixed before a single dollar is spent.
Skincare brand goes from 1.9x to 4.7x ROAS in 90 days
Shannon's skincare brand was spending $6K/month on Google Ads with a 1.9x ROAS and thinking it was normal. We audited the account and found duplicate conversion tracking, budget spread across 200+ products with no margin logic, and zero remarketing. We fixed the foundation, restructured around their top 18 SKUs, and built a full-funnel architecture.
They fixed duplicate tracking we didn't even know we had, shifted budget to our best products, and our revenue followed. Should have done this 12 months ago.
Supplement brand adds $31K monthly revenue at 5.2x ROAS
Marcus was spending $8K/month with a 1.8x ROAS and had been told by his previous agency it was "competitive for his niche." We restructured into clear TOF, MOF and BOF campaign layers, rebuilt his product feed and introduced brand vs non-brand campaign splits so we could track new customer ROAS independently.
I thought 1.8x was competitive. TAA proved it wasn't. Added $31K in monthly revenue in 60 days.
Homewares brand cuts wasted spend by 38% and lifts revenue
Liam's homewares brand had a healthy catalogue but no SKU-level strategy. Budget was spread evenly across every product regardless of margin or conversion rate. We restructured Shopping campaigns by profitability tier, pushed budget to their top 12 highest-margin products, and introduced a dedicated clearance campaign for slow-moving stock.
We were promoting our worst-margin products. We had no idea. The Shopping restructure changed everything overnight.
Fashion brand drops new customer acquisition cost by 52%
Rachel's fashion label was running a single blended Performance Max campaign with no visibility into new vs returning customer performance. We split into distinct campaign layers, introduced audience signals and product groupings by margin, and connected Meta and Google to eliminate audience overlap and reduce CPAs across both channels.
Every other agency talked about clicks. These guys talked about margin from the first call. That told me everything.
From wasted budget to full pipelines
Direct-response Meta campaigns with full creative production, AI lead magnets and retargeting sequences that turn Facebook and Instagram into consistent lead machines.
HVAC business cuts CPL by 60% and fills the schedule 3 weeks out
Michael's HVAC business in Sydney had been running Meta Ads with a previous agency for 8 months, paying $85 per lead with questionable quality. The issue was clear: wrong campaign objective, generic creative and no retargeting. We rebuilt the creative with direct-response copy, added a quote calculator as a lead magnet, and built a 3-step retargeting sequence.
Cost per lead dropped from $85 to $34 in the first month. The creative they produce is miles better than what our old agency was doing. Fully booked three weeks out.
Real estate agency generates 47 seller leads at $38 each in month 1
Andrew's inner-west Sydney real estate agency needed consistent seller appraisal leads. We built a campaign around a home valuation lead magnet, targeting owner-occupiers in their target suburbs with 3-7 year ownership history. Retargeting sequences kept their brand in front of warm prospects for 30 days post-click.
47 leads in the first month at $38 each. Three converted into listings. The ROI paid for 6 months of management in month one.
Pool builder overwhelmed with leads — had to pause ads to catch up
Nathan's pool building business needed to fill his pipeline for the upcoming summer season. We launched a campaign targeting homeowners in Sydney's outer suburbs with pool-sized backyards, used video creative showing completed pools, and connected a quote request landing page with instant SMS follow-up through the CRM.
Within six weeks we had more enquiries than we could handle. Had to pause the ads for two weeks just to catch up on the quotes.
Fencing contractor pre-qualifies leads with AI calculator
Jason was getting plenty of enquiries from Meta but too many were price-shopping. We built a custom fencing quote calculator as a lead magnet — visitors enter their fence length and type and get a ballpark estimate. Leads arrived with job scope pre-filled, dramatically reducing time wasted on unqualified calls.
The AI calculator changed everything. Leads come in pre-qualified. I'm quoting less and winning more.
Ranking on Google and recommended by AI
Long-term organic visibility that drives consistent leads and keeps your business at the top when customers search — on Google, in AI tools and in the AI Overviews that are reshaping search results.
Plumbing company ranks #1 for 14 high-intent keywords in 90 days
Ben's plumbing business had no organic presence. They were 100% reliant on paid ads. We built a suburb-by-suburb landing page strategy, optimised their GMB profile and built authoritative backlinks from local directories. Within 90 days they ranked top 3 for 14 priority keywords across their service area.
We went from invisible to ranking above companies that have been around for 20 years. Organic leads are now matching our paid leads.
Law firm gets recommended by ChatGPT and Google AI for local searches
Claire's family law firm wanted to future-proof their visibility as AI tools started influencing how people find professionals. We built an AI visibility strategy alongside traditional SEO — optimising for entity recognition, structured data and the kind of authoritative content that AI systems cite when answering user questions.
Clients now tell us they found us through ChatGPT. We didn't even know that was possible until TAA made it happen.
Landscaper dominates local SEO across 8 suburbs in 4 months
Tom's landscaping business was losing jobs to competitors who showed up first in Google. We built dedicated service-area pages for each of his 8 target suburbs, implemented a review generation system, and optimised every page for the specific job types he wanted more of — decking, turf and outdoor entertaining.
I now show up above businesses twice my size in every suburb I work in. The leads coming in are local, warm and ready to spend.
Dominating the local map pack from $297/month
A fully optimised GBP profile puts your business in front of local buyers at the exact moment they're searching — often the highest-intent, lowest-cost leads you'll ever get.
Electrician goes from invisible on Maps to #1 in his suburb in 6 weeks
Gary's electrical business wasn't appearing in the Maps pack at all for his main search terms despite being in business for 11 years. We audited and rebuilt his GBP from the ground up — categories, services, photos, description and a consistent review generation system that added 24 new 5-star reviews in the first 8 weeks.
I've been in business 11 years and never showed up on Maps. Within 6 weeks I'm ranking #1. Getting 8-10 extra calls a week just from the map listing.
Cleaning business generates 14 new residential clients from Maps alone
Karen's residential cleaning business had a GBP listing but hadn't touched it since she set it up 3 years ago. No posts, outdated hours, only 6 reviews. We rebuilt the profile, added before/after photos, implemented weekly GBP posts, and set up an automated review request system. Within 10 weeks she had 38 reviews and was ranking top 3.
I'm getting 4-5 new clients a month just from Google Maps. It's the cheapest lead source I have and the quality is incredible.
Roofer beats national franchises in the Maps pack within 2 months
Tim's roofing business was competing with several national franchise operators who dominated the local map pack. We identified weaknesses in their GBP profiles and built a strategy around service-specific categories, location authority, photo quality and high-velocity review generation that gave Tim's profile a clear authority edge.
I'm ranking above Storm Force and Jim's Roofing. Never thought I'd beat the big franchises. The calls coming in are from people who've already chosen me.
Custom AI tools that pre-qualify leads before you call
Interactive calculators, assessors and AI booking assistants connected to your ads and CRM — turning cold traffic into warm, pre-qualified enquiries with job details already filled in.
Fencing quote calculator triples lead quality and hits 74% quote-to-book rate
Jason's fencing business was getting leads through Meta Ads but spending hours on the phone with people who weren't serious buyers. We built a custom quote calculator that captured fence length, type, terrain and location before showing an estimated range. Leads arrived fully pre-qualified with the CRM auto-sending a follow-up SMS within 60 seconds.
I used to spend 2 hours a day on the phone with tyre kickers. Now every lead that comes in has already told me what they need and roughly what they'll spend.
AI booking assistant books 34 jobs overnight while owner sleeps
Sarah ran a mobile dog grooming business and was losing enquiries that came in after 5pm because she couldn't respond fast enough. We built an AI chat assistant that answered common questions, confirmed availability and booked appointments directly into her calendar 24/7. In the first month it handled 34 bookings without her lifting a finger.
I wake up to booked appointments. The AI handles questions, checks availability and books them in. I haven't lost a lead to slow response since we launched.
Home valuation tool generates 52 seller leads at $29 each for real estate agency
Laura's real estate agency needed a more compelling lead magnet than a contact form to run Meta Ads to. We built a custom AI-powered home valuation estimator that gave homeowners an instant suburb-level estimate based on recent sales data. The tool captured name, address and phone number before revealing the result, feeding directly into their CRM pipeline.
The valuation tool completely changed our lead quality. People are coming to us already knowing what their home is worth. The conversations are completely different.
Hear it directly from our clients
Real business owners sharing their experience working with The Agency Alternative.
Liam — LS Fencing · Client Testimonial
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